After 25 year old model, author and actress Cara Delevingne was revealed as the new face of Dior skincare, there has been some concern expressed about the use of younger models in advertising products designed for tackling lines and wrinkles.
The Sun investigated the controversy in its article CARA DELE-WRINKLES Is Cara Delevingne advertising wrinkle cream at 25 a slap in the face — two industry experts weight in on the ad.
Dr Ross Perry, founder of Cosmedics Skin Clinics, was invited to give his expert view on the matter. He argued that the use of a younger model can be helpful in advertising skincare to a younger audience. The purpose in his view is not to mislead people as to the results, but to demonstrate that regular quality skincare regimes should be started early in order to protect the skin from the sun and the environment, keeping it looking better for longer.
Dr Perry explains:
“As the saying goes, prevention is better than cure, and this is true and more relevant today than it has ever been.
“There have been countless clinical studies into skin and its ageing process. Results show it starts to age as we enter our late twenties and early thirties.
“This is just a natural part of the ageing process and fairer skin types tend to get more wrinkles earlier, due to genetically lower concentrations of melanin, which is protective.
“In my view, women who start using anti-ageing creams early should be applauded, as most of the products have sun protection in, which is a valuable asset in protecting skin.
“This is important as it reduces our exposure to the sun’s radiation as well as chemical free radicals that exist in the air via pollution and cause damage to our skin.
“Protecting our skin from an earlier age is sensible. Not only will it keep our skin looking better for longer but will also help to reduce skin collagen damage by the sun and the environment.
“This will hopefully result in fewer skin problems later in life.
“If anything, Dior using a 25-year-old, world-famous model as the face of its anti-ageing cream will help to bring more awareness to the benefits of good skincare.”
Cosmedics’ London Beauty Salon (based in Putney) offers high quality skin care regimes for use at home, as well as beautician-led treatments in clinic.
Skincare brands offered include the new ZO Skin Health range as well as Murad and skinceuticals.
All beauty, laser hair removal, tattoo removal and Harmony XL Pro laser treatments performed by therapists at our Putney Beauty Salon are offered by Cosmedics Beauty, which is a separate company to Cosmedics Skin Clinics.
For further information, to book an appointment or for any queries, please call our friendly team on 0208 246 4861.
Cosmedics Beauty, 4 Disraeli Road, Putney, London, SW15 2DS